Observation is a critical yet often unappreciated aspect of UX research. To truly understand how a product is used, we must observe it in its natural context. Compared to interviews, observation can reveal deeper insights about users’ behavior, interactions, and needs that may otherwise go unnoticed.

Throughout my time as a student, I’ve had the chance to experience both roles: observer and observed. Each has its own challenges. As the one being observed, particularly during usability tests, there’s a natural tendency to want to perform tasks in ways that might please the observer — especially when using a product they’ve designed. However, I’ve come to realize that this desire to impress can distort the data collected, reducing the accuracy of the test results.

On the other hand, as an observer, it can be just as difficult to remain neutral and detached. When participants ask questions or seek help, there’s often an urge to intervene or provide guidance. Yet, I’ve learned that maintaining this distance is essential in order to capture authentic user behavior and insights.

In my Design Thinking for Transformation class, we frequently discuss the key skills needed for emerging designers to grasp design principles, especially in relation to life-centered design. One of the skills I highlighted was the power of observation. I developed exercises aimed at sharpening this skill, such as sketching and other creative activities to better capture and understand the surrounding world. Observing and understanding the environment we design for is crucial for effective design.

Reflecting on my UX observation experiences, I believe incorporating activities that involve observing how others interact in specific contexts or environments would be a highly beneficial tool. Such exercises wouldn’t just enhance the abilities of aspiring UX designers but could prove valuable for anyone involved in the creative process.

As I continue my journey in design, I hope that observation becomes a natural, habitual part of my process — one that allows me to continuously refine my understanding of the world. Methods like contextual inquiry and sketching are among the many tools that will help me build a more complete, world-aware perspective as a designer.